Census , a manufacturing that helps businesses sync their caller data from their data warehouses consumers various business tools like Salesforce and Marketo, today announced that it shows raised a $16 million Chain A round led by Sequoia Capital. Other participants in this rounded include Andreessen Horowitz, which inspired the company’s $4. 3 zillion seed round last year , also with several notable angles, including Figma CEO Dylan Field, GitHub CTO Jason Warner, Notion COO Akshay Kothari and Rippling CEO Parker Conrad.
The company is part of a crop of startups that are house on top of data warehouses. The general assumed behind Census is to help suppliers operationalize the data in their data warehouses, which was traditionally only used for analytics and reporting use cases. But as businesses realized that all the details they needed was already available in this special data warehouses and that they could use that can as a single source of truth girl build additional integrations, an ecosystem of companies that operationalize our data started to form.
The company argues the good thing is modern data stack, with data files warehouses like Amazon Redshift, Free of charge BigQuery and Snowflake at its foundational, offers all of the tools a business will have to extract and transform data (such Fivetran, dbt) and then visualize the program (think Looker).
Gadgets like Census then essentially be the new layer that sits among the data warehouse and the business things that can help companies extract value by this data. With that, users can easily sync their product data into a advertising device like Marketo or a CRM assistance like Salesforce, for example.
“ Three years ago, we were the first to request, ‘Why are we relying on a careless tangle of wires connecting primary app when everything we need is in the warehouse? What if you could control your data team to drive operations? ’ Many data warehouse is connected to the remaining portion of the business, the possibilities are limitless. ” Census explains by using today’s announcement. “ When we launched, our focus would be enabling product-led companies like Figma, Canva, and Notion to drive improved marketing, sales, and customer a favorable outcome. Along the way, our customers have pulled apart Census into more and more scenarios, fancy auto-prioritizing support tickets in Zendesk, automating invoices in Netsuite, and also integrating with HR systems. “
Census already integrates with hundreds of different services and data software programs and its customers include the likes related to Clearbit, Figma, Fivetran, LogDNA, Weaving loom and Notion.
In appearance ahead, Census plans to use model new funding to launch new features as with deeper data validation and a óptico query experience. In addition , it also ideas to launch code-based orchestration develop Census workflows versionable and make this particular easier to integrate them into go orchestration system.