Start CEO Waseem Daher tears on paper his company’s $60M Series H pitch deck

An pitch deck simply one aspect of the broader fundraising way, but for founders aiming to entice business, it’s the best way to communicate their startup’s progress and potential.

The decisions founders make to do with what to include on those couple of slides can be the difference between the pass or a first check. Suggestions venture capital market continues to boil over but also investors find themselves reviewing more investments remotely across different stages, there exists added need to drill down into techniques for their first look inside the service}.

To get an insider’s look into the process, I chatted concerning Pilot CEO Waseem Daher. A few weeks back, his bookkeeping and financial options startup wrapped a $60 zillion Series C round led by way of Sequoia, bringing the company’s total expense to just north of $118 quantité. We discussed the different approaches they have taken to crafting the company’s hype deck to showcase what the affected individual knew potential investors were majority of curious in, something that shifted as time passes as the company hit new breakthrough.

Daher took me about the tour of his company’s Chain C pitch deck (embedded below) and described the decisions your puppy and his team spent the most time deliberating on as they crafted the deck. All through the discussion, he broke down some of the serious questions investors ask at each time and touched on many of the signs points that VCs have rolling paying more attention to.

“If the Material A was about, ‘Do you have get ingredients to make this work? ’ then the Series B is about, ‘Is this actually working? ‘”

“If the Series A was about, ‘Do you have the right ingredients to make which work? ’ then the Series L is about, ‘Is this actually undertaking? ‘” Daher tells TechCrunch. “And then the Series C is more, ‘Well, show me that the core business is generally working and that you have unlocked precise drivers to allow the business to continue increasing. ‘”

What are financiers looking for?


  • Key person question: Is there significant potential?
  • Proof points to consider: Total addressable market (TAM), team.

Series A

  • Key buyer and seller question: Is there proof of product-market fit?
  • Additional evidence points to consider: Annual recurring revenues (ARR), profit burn.

Series B

  • Key investor question: Is the flywheel working? Will you be the market winner?
  • Additional resistant points to consider: ARR growth, net retention, business.

Show C/D

  • Key investor question: Are the unit economics compelling?
  • Additional proof points to consider: Gross margin, stretch of time value (LTV), Customer acquisition expenses (CAC).


  • Key investor question: Will the business produce significant cash flow?
  • Additional proof points to consider: Free earnings (FCF), FCF margin, average selling price (ASP) growth, category expansion, some per share (EPS).

Check out the full message deck below from Pilot’s newest raise (with illustrative data changed out for actual financial metrics).

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