Sales engagement platforms (SEP) help sales teams preset and track the large group of tasks they need to do 24 hours as they contact leads so home in on most likely deals. Focused on small-to-medium-sized service providers, SEP startup Outplay announced today it has lifted $2 million from Sequoia Capital India’s Surge tv show for early-stage startups.
Outplay was founded here in January 2020 by cousons Ram and Laxman Papineni and now counts more than 250 clients. Before launching Outplay, the Papineni brothers built AppVirality , a referral promotion for app developers.
Laxman told TechCrunch that Outplay’s customers come from sectors enjoy it, computer software, marketing and advertising and recruiting, and most are based in United states and Europe.
Outplay is designed for teams that use multiple channels to reach people, including phone calls, text messages, if you can, live chats on websites as social media platforms like LinkedIn or Twitter. It works with with customer relationship handling platforms like Salesforce and then Pipedrive, giving sales people a major interface that includes productivity and consequently automation tools to cut time and energy they spend on administrative abilities.
For example , Outplay can be used to set up sequences that send first messages through different platforms, and then automatically follows current on new messages if there certainly is not a reply within a pre-set period of time. Outplay also provides stats to help sales people track insights on how well sales campaigns are working.
Two of Outplay’s biggest competitors are Outreach and SalesLoft, both of which one hit unicorn status in recent funding rounds. Laxman considered that Outplay is focused on user friendly set up, with other differentiators including more integrations with CRMs and other software program program, and a strong customer support group.