Pay attention to how StockX brought the very sneaker scene to Of detroit

Using TechCrunch’s Detroit City Spotlight this week, I sat somewhere down with Rae Witte , some of the journalist behind the StockX EC-1 .

TechCrunch’s EC-1 push allows respective authors to go deep with a particular company. And as StockX has been headquartered in Detroit since its inception, we took an opportunity to dig into our report generation in front of our friends from Engine motor City.

All about StockX

Witte has been covering the now-unicorn, with larger sneaker beat, to have half decade. That experience made it easier for enrich her reporting arc, giving her more understanding of the company’s business model, starting story and recent growth.

StockX is a giant today, having recently been valued towards $3. 8 billion in a round that were announced this month.

But even before the company incorporated another billion dollars that would its valuation, TechCrunch most likely was impressed at its business movement.

Back when evolution was worth a mere $2. 8 billion, we acknowledged its then-current round in capital “ pre-IPO money . ”

And, naturally , we asked Witte all the conversation when we need to have to expect to see not just any EC-1 from StockX, but an S-1 as well. Soon, most reckon.

Click on play above to enjoy a nice behind-the-scenes chat about the company. For more, add EC-1 itself , just what Witte absolutely crushed.

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