Many publishers focus on converting visitors to subscribers, on the contrary there’s another important bracket: most people want to view a premium written piece or video, but not needed to sign up for a subscription. Fewcents , a Singapore-based fintech new that enables publishers to take “micropayments” for individual pieces of content, said today it has raised $1. 6 million in seeds funding.
Fewcents can be used to monetize articles, image and podcasts. It agrees 50 currencies and is used to serve as a complementary mode of revenue to ads and subscriptions. Its advanced clients include India’s Dainik Jagran, which has a readership created by 55 million; Indonesian news reports site DailySocial; and exploding video site Dailymotion. The lender, which monetizes by expressing revenue with digital authors, also struck a marriage with Jnomics Media which will expand in Europe.
It has the funding round venture capital currency M Venture Partners since Hustle Fund. Participation potentially came from angel investors from the some of the top fintech, adtech and media companies: Koh Boon Hwee (fomer leader of DBS Bank); Kenneth Bishop (former managing dirigente of Southeast Asia over at Facebook); Jeremy Butteriss (head of partnerships at Stripe); Shiv Choudhury (partner while managing director of the Celtics Consulting Group); Francesco Alberti (former APAC regional offers director for Bloomberg Multi – media Distribution); Lisa Gokongwei-Cheng (Summit Media president); Prantik Mazumdar (Dentsu managing director), Saurabh Mittal (Mission Holdings chairman and founder) and Nitesh Kripalani (former director then country head of Ebay Video India).
Fewcents was launched last year by just Abhishek Dadoo and Dushyant Khare. Dadoo’s previous startup Shoffr, an online-to-offline don platform, was acquired by Affle in 2019. Khare spent 12 years operating at Google, including considering that director of strategic partners in Southeast Asia as well as , India.
Significance about email, Dadoo and Khare told TechCrunch that only 1% to 5% of publishers’ active users are willing to get along with a monthly subscription. The majority are wedding or referred users, not to mention publishers rely on advertising toward monetize that traffic.
Content creators are using micropayments, and other services incorporate Flattr, which allows people to yield one-time contributions and Axate’s pay-per-article tools. But site owners still debate how effective the most important model is and last year, TechCrunch reported that Google decided not to relieve a tipping feature to sites.
To successfully accomplish a pay-per-content model, editors not only need to produce persuasive content, but also make it very very easy for people to pay for it. Regarding Fewcents, this means solving 2 key challenges, Dadoo and as well Khare said. First, they must create a ubiquitous platform, taking into consideration that casual users won’t very likely sign up for a new service every occasion they visit another article. It also needs to accept cross-border payments in local have to have using the most popular payment options, like digital wallets. As well as the publishers need to be able to have the funds for digital rights, like associated with time someone has access to blog posts.
Publishers will also determine price points that a lot of won’t turn away buyers, but will generate substantial enough return. Fewcents currently uses normal traffic data to all by yourself price each piece of content. “Based on the supply-demand curve among each geography, we retroactively change the price to get the best money results, ” Dadoo asserted. “However, as we develop personal AI algorithms, the emphasis is to dynamically suggest finally the pricing depending on the geography the actual semantics of the content. ”
Khare said by unbundling content, Fewcents can also provide deeper data some other pageviews, helping them understand the preferences of specific opportunities and user segments, along with develop customized “micro-bundles. ” He added that Fewcents’ goal is to be able to expediently recommend customized content terme conseillé for each user.