Amazon, in its ever-growing aspiration to become a super app to be able to India, is testing manufacturer category to persuade buyers to spend more time on the researching service: Feature articles.
The American ecommerce giant has quietly sent out “ Functional Articles ” inside its shopping app and consequently website in India that particular showcases feature articles, comment and analysis on a wide-range of topics including nation-wide politics, governance, entertainment, sports, provider, finance, health, fitness, products, and food. The guides are sourced from amount of large local media places and magazines.
Some of these articles are “exclusively” available on Amazon, the company informs me on the website. To drive billet, Amazon is also sending déclaration to some Kindle users.
The latest inversion, which was spotted and distributed to TechCrunch by Himanshu Gupta , comes days after Vixen created a free video streaming online system within the store shopping app in the South Wok cookware nation.
A wonderful Amazon spokesperson confirmed the brand feature to TechCrunch, adding more, “we remain focused on causing new and engaging experiences for our customers and as part of this process endeavour, we have been testing some sort of service that brings information on different topics really enjoy current affairs, books, service, entertainment, sports and life amongst others for readers. ”
This isn’t at the first try Amazon has explored establishing some reading material so as to its shopping service to India. In 2018, Amazon . com India started to feature a little gadget reviews and listicles, sourced from local portable media houses.