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Verizon is replacing its confusing mess of six “unlimited” wireless plans with a slightly less confusing menu of options.
Starting tomorrow when the new plans roll out, customers selecting a new plan will have two primary choices. Only the more expensive option will include access to the fastest portions of Verizon’s 5G network, and certain perks that used to be included in the base prices will be sold as optional add-ons.
Verizon claimed in an announcement that its new lineup “redefines wireless freedom” and brings “an end to bloated bundles.” But evaluating the new plans and optional add-ons won’t be entirely straightforward and service could be more expensive for at least some customers.
“If a new Verizon customer wanted to re-create what used to be Verizon’s highest-tier unlimited plan, it would end up costing more than it previously did, said Roger Entner, founder of Recon Analytics,” according to The Wall Street Journal.
“The way to get people to spend more is typically not through a math exercise,” Entner said. Financial analysts at KeyBanc Capital Markets wrote in a note to investors that trying to convince customers to pay more for faster 5G on Verizon’s mid-band spectrum “is likely a losing battle as consumers are likely aware other providers will provide mid-band 5G” at no extra charge, according to Light Reading.
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