NFTs Aren’t Dead. The Metaverse Is Growing Faster Than Ever

NFT Technologies (NEO:NFT) (OTCQB:NFTFF) Is Reinventing Sports, Fashion and Gaming By Onboarding Top Brands Into The Metaverse

The AO Art Ball NFT campaign produced some eye-popping numbers, including: 

• Public sale that sold out in 3 minutes
• 1,000ETH secondary trading volume achieved within 48 hrs
• Over $10 million in secondary sales (and growing)
• Placement in the Top 100 projects on Opensea

Now, imagine what the Metaverse could do for other large fan bases around the world. 

This is where NFT Technologies (NEO:NFT) (OTCQB:NFTFF), the company behind the highly successful Australian Open Metaverse initiative, comes in.

Introducing NFT Technologies, Whose Mission
is to Bring Massive Fan Bases and Companies into Web3

With the rising popularity of NFT experiences, companies of all sizes are looking to use them to better connect with prospects and customers. 

That’s great news for NFT Technologies (NEO:NFT) (OTCQB:NFTFF), which debuted as the first approved NFT listing on the NEO exchange on May 25 and just recently began trading on the OTCQB under the symbol “NFTFF”.

On July 7, 2022, NFT Tech entered into a definitive agreement to acquire Run It Wild, the multidisciplinary blockchain, Metaverse and NFT development studio behind the AO Art Ball, and appointed Adam De Cata as its CEO. De Cata’s crypto fame comes from his role as the Head of Partnerships for Decentraland and is the founder and director of Run It Wild.⁴

The NFT and digital currency market has had a mini-rebound from its lows earlier this year with Ethereum dropping to USD $993 but now trades at $1721, up 73% from its low on June 17th.

We feel that this little-known company, NFT Technologies (NEO:NFT) (OTCQB:NFTFF) could be the one to watch as it is already showing signs that it will be a leader in the NFT and Metaverse space.

The Metaverse is not going away, it’s here to stay. NFT Tech’s last round was at C$1.00 and its stock is currently trading at C$0.30 with a market cap of only C$23 million.

This is a company that is grossly undervalued and here’s why investors need to take a closer look at this electrifying startup.

Brand Onboarding into the Metaverse

The company’s new CEO Adam De Cata, is a recognized leader in blockchain, NFT, and Metaverse enablement and specializes in building digital and virtual world experiences for brands and artists.

De Cata spent his early career managing iconic brands such as Batman and Harry Potter for Warner Bros⁵ and is now serving as Head of Partnerships for Decentraland, which is widely considered the first Metaverse with a market cap which peaked at over $10 billion earlier this year. 

Now, De Cata is tapping into his knowledge and experience to help NFT Technologies (NEO:NFT) (OTCQB:NFTFF) achieve its goal of building deeper connections with brands, their consumers, and the digital currency ecosystem at large as they begin to more fully embrace all of the ways NFTs can change the digital and physical world experience for the better.

NFT Tech Generates Royalties On Every Sale

The beauty with NFTs is that royalties from the original NFT give owners a percentage of every sale each time an NFT is sold in the marketplace, with typical royalty fees ranging between 5% to 10%. 

Here’s a look at how the process works:

NFT Tech’s (NEO:NFT) (OTCQB:NFTFF) unique co-creation model with Tier 1 brands allows it to own part of the brand asset resale royalty and profit from every sale and every resale of the Web3 assets. In addition, NFT Tech can capture earnings from games because Web3 allows players to buy assets from other players in a marketplace.

This is a company with multiple advantages in the marketplace.

Connecting Companies & People With
Metaverse Opportunities

NFT Technologies (NEO:NFT) (OTCQB:NFTFF) is committed to providing innovative creativity and connectivity to the emerging Web3 ecosystem, including digital assets and the Metaverse. 

3 reasons why brands, gaming companies, and gamers need NFT Tech’s expertise:

• NFT Technologies sifts through the noise to find the best brands to connect them with the most innovative and largest Metaverse platforms to bring to investors interested in NFTs.
• Creating technology designed to take the play-to-earn gaming industry to new levels with communities to engage with and to assist gamers to select which games are paying the highest per hour.
• Assists with the branding, the tech and marketing that it believes are needed to propel their partners’ businesses into the Metaverse.

What’s happening now in the Metaverse with the evolution to NFT experiences seems very similar to what happened 10 years ago when Facebook (now Meta) began to focus on mobile marketing.

Now a similar type of switch appears to be occurring in the Metaverse. Thanks to the recent emphasis on NFT experiences, global Metaverse revenue is now projected to surpass $1 trillion, according to JPMorgan.⁸ 

Companies of all sizes like Facebook, Google, Nike, and more… are ALL rushing to capitalize on the Metaverse and will need a company like NFT Tech (NEO:NFT) (OTCQB:NFTFF) to guide them and help them maximize their Metaverse initiatives. 

So let‘s take a look at why NFT Tech (NEO:NFT) (OTCQB:NFTFF) could become a dominating force.

Successful Brands Launching into the Metaverse

In 2021 and 2022, NFT Technologies (NEO:NFT) (OTCQB:NFTFF) has launched eight brands into the Metaverse, partnered with 50 leaders in the space, and raised over $10 million with a successful public listing.   

The Australian Open AO Art Ball campaign was just one of NFT Technologies’ (NEO:NFT) (OTCQB:NFTFF) successful brand launches.

The company helped launch the first fully on-chain Elvis NFT from the Estate of Elvis Presley with a dream team of partners and collaborators including The Sandbox and Decentraland Metaverses.⁹

This Metaverse project includes exclusive Metaverse wearables, iconic real-life Elvis memorabilia, never-before-seen recordings and content, 1,935 Elvis Genesis Key NFTs to commemorate the King’s birthday that provide an all-access pass to the Elvis On-Chain Metaverse.

On August 22, 2022 at 7 pm UTC, an Elvis block party will take place in Decentraland and 10,000 wearable NFTs will be airdropped to prospective investors.  Winners will get officially licensed Elvis Guinness World Record Collection.

NFT Partners With Faith Tribe to Launch Fashion Brands into the Metaverse

NFT Technologies (NEO:NFT) (OTCQB:NFTFF) also recently partnered with Faith Tribe, one of the world’s top open-source fashion design platforms, to launch “Fashion Dao”  – a fashion-focused launchpad for brands and creators looking to break into Web3 – to further position itself at the forefront of the new Metaverse wave. ¹⁰

This move could prove to be advantageous for the company, and therefore, early investors. 

Why? Because more than ever, Gen Z consumers see digital fashion as an extension of their real lifestyle – just as millennials have grown to view social media as an extension of their social lives over the last decade. 

With the popularity of Instagram and the Metaverse, the need for digital clothing has grown exponentially.  According to Deloitte, by 2030, the Metaverse fashion market may grow to USD $55 billion.¹¹

Faith Tribe was created by the owners of famous fashion brand Faith Connexion, which is worn and promoted by endless influential A-list celebrities like Beyoncé, Rihanna, Kanye West, and Taylor Swift.¹²

Iconic brands in the space include Louis Vuitton, who launched a video game with collectible NFTs for its 200th anniversary; Gucci, which launched a $4,000 digital handbag and created a “Gucci Garden” in the Roblox Metaverse that attracted 19 million visitors; and Balenciaga, which released its entire Fall 2021 collection in the videogame, Fortnite.

Designers can create NFTs, and will be rewarded for contributing to the ecosystem through the $FTRB coin.

First Mover Advantage In Play-to-Earn (P2E) Video Gaming

NFT Technologies (NEO:NFT) (OTCQB:NFTFF) announced June 30 that it is acquiring Sherwa, a gaming platform with over 1 million users.

Sherwa’s platform creates spaces where gamers can join and interact with a gaming community, participate in community events and make connections to enhance any form of online play. 

The platform supports any game and platform and has a selection of over 200 games including mega Esports titles like Fortnite, Free Fire, League of Legends (LOL), Call of Duty, Valorant and Minecraft. 

Sherwa has partnered with major developers like Riot Games and Epic Games Store to facilitate better gaming experiences for their players. The company is also partnered with Coisa De Nerd, one of the largest content creators with 11 million followers.¹³

Through the combined offering of NFT Tech’s new gaming platform¹⁴ and the new addition of Sherwa’s gamer base, NFT Technologies (NEO:NFT) (OTCQB:NFTFF) will be better able to provide some of the largest gaming studios with an opportunity to gain players fast by offering them competitive rewards.

In June, Epic Games announced that it will support P2E gaming on its  platform of over 160 million users and list the first NFT game, Grit, on the Sherwa Platform.¹⁵ This move represents the strength of the P2E gaming space within gaming and crypto and highlights the direction the “microtransaction” economy is going. 

Why? Because instead of simple transactions between players and game developers, transactions between players themselves are increasing–and developers take a percentage of the revenue. 

Just look at CS:GO, a game where players can earn skins for completing a match, then sell the skins for real money. The CS:GO skin industry is valued at $50 billion, with billions of dollars worth of skins changing hands between players yearly. The fee per transaction on CS:GO is 10%.¹⁶ 

Another reason NFT Technologies (NEO:NFT) (OTCQB:NFTFF) has such an exciting future is the company’s technology portfolio, which includes a ton of popular play-to-earn games. 

Right now, the top ten games have a combined player base of just under 5 million,¹⁷ which is miniscule when compared to traditional video games, which has an estimated 3.4 billion players globally.¹⁸

Take leading NFT game Axie Infinity. It currently has a market cap of approximately $1.2 Billion as of July 21¹⁹ and a monthly player count of  766,000.²⁰ 

That sounds pretty impressive for one game but when you compare that to Activision Blizzard’s Call of Duty, which had over 110 million monthly active players in November of 2020²¹, or Fortnite, which has maintained a consistent monthly active player base of around 80 million²², you can see how much room the P2E market has to grow.

NFT Tech To Give Gamers Valuable Insights With Big Data Analytics

In the summer of 2022, NFT Technologies (NEO:NFT) (OTCQB:NFTFF) plans to upgrade the Sherwa platform to solve the discoverability issue in gaming using big data analytics, something we have yet to see in the P2E gaming industry. The platform will enable players to find and play multiple P2E games simultaneously, provide live feedback on games that provide the highest yields, such as how much money players are making per hour and comparing that to the average of what users are making playing the game.  Users will be able to view new games, in-game events, and see statistics that help categorize game options based on popularity and volatility of the in-game currency.²³

NFT Tech’s long-term vision for its new P2E platform is growing a large user base of players earning gaming assets and building a marketplace that can facilitate player-to-player transactions, enabling cross-game transactions where players can trade items in one game for items in another.

This initiative will also allow NFT Technologies (NEO:NFT) (OTCQB:NFTFF) to capitalize on the large gaming seasons that occur in Q4, as recent history suggests that the gaming industry is more resilient during economic downturns. 

Why? As people tighten their belts and go out less during a recession, video games offer a good value source of entertainment. Ultimately, this leads to a larger revenue opportunity for the company as play-to-earn continues to pick up steam as a trend.

In addition, the company has also created the following products:

• GOAT Guild, a P2E gaming guild that gives thousands of players the assets, capital and knowledge to successfully earn in digital economies
• Fuku, a decentralized marketplace that allows users to earn DeFi yields while trading NFTs.²⁴
• G2P, a SaaS product that helps guilds and games pay their players with one click.

An Amazing Leadership Team

As we have stressed earlier, the biggest reason why we think NFT Technologies (NEO:NFT) (OTCQB:NFTFF) is such an undervalued business is because of its newly engaged CEO and management team:

Adam De CataChief Executive Officer

Adam is a recognized leader in blockchain, NFT, and Metaverse enablement and specializes in building digital and virtual world experiences for brands and artists. He spent his early career managing iconic brands such as Batman and Harry Potter for Warner Bros and is now Head of Partnerships for Decentraland, onboarding the likes of Sotheby’s and Coca-Cola to the metaverse.

Wayne LloydExecutive Chair/Co-founder

Wayne is an entrepreneur, trader, and technology executive with extensive capital markets experience that has raised millions in capital to support profitable businesses and has successfully attracted world-class talent to ventures he is involved in. He currently serves as the CEO of TraceSafe Inc. and Executive Chairman of NFT Technologies. His expertise ranges from scaling startups, special situation investing, and leading complex tech M&A transactions.

Jeremy GardnerDirector/Board Member

Jeremy founded and sourced capital for several businesses in the Blockchain space, including Augur, SAAVHA, and Blockchain Capital. He advises some of the top startups in the industry and is often cited in the press surrounding blockchain technology.

Curt MarvisDirector/Board Member

Curt is recognized for his career in media and digital distribution. He served as President of Digital Media at Lionsgate; Founder & CEO of CinemaNow; President of 7th Level and Founder & CEO of The Company, where he was awarded the MTV Lifetime Achievement Award.

To help you get your research started off on the right foot here is a summary of the main points outlined in this article:

To sum up, NFT Technologies (NEO:NFT) (OTCQB:NFTFF) has both the leadership and cutting-edge technology to help brands fully embrace immersive Metaverse technologies to better engage and satisfy their audiences, and gamers to utilize NFT Tech’s technology to increase earnings in the ever growing P2E industry.

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