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VMware’s new owner is ending the virtualization and cloud computing company’s partner programs. It’s unclear who or how many current partners will be able to sell VMware-related offerings after April 2024, leaving potential for tens of thousands of businesses to be disrupted.
Broadcom, which closed its VMware acquisition in November, told The Register in late December that “effective February 5, 2024, Broadcom will be transitioning VMware’s partner programs to the invitation-only Broadcom Advantage Partner Program.” This signaled the end of VMware’s partnerships with solution providers, resellers, and distributors. But today’s news reportedly reveals a final closure date for the cloud services provider partner program, which debuted in 2019.
Today, The Register reported that Broadcom recently shared an end-of-partnership date specifically for VMware cloud service provider partners, which work with VMware through the VMware Partner Connect Program that launched in 2020.
“Effective April 30, 2024, the ability to transact as a VMware Cloud Services Provider, under the VMware Partner Connect Program, will come to an end,” a notice sent to partners reads, per The Register.
VMware customers under a wave of uncertainty
Broadcom hasn’t detailed how it will determine who is invited to its partner program, leaving the possibility that thousands of cloud service providers, distributors, resellers, and other types of solution providers and their customers will soon lose access to VMware. In 2022, CRN reported that VMware had 28,000 partners.
CRN has reported that VMware partners are upset about the lack of clarity around getting into the Broadcom program and say that the confusion has left VMware users in the dark.
CRN report Monday,
In the weeks since taking ownership, Broadcom, which spent $61 billion to buy VMware from Dell Technologies, has quickly changed the landscape for VMware’s users and partners, including engaging in job cuts. As promised, Broadcom is quickly moving VMware into a subscription-based business. It ended VMware perpetual license sales, challenging VMware users and partners, in December.
Companies with ties to VMware should be prepared for more changes and to consider how much they’re willing to pay to continue a relationship with Broadcom.
Broadcom didn’t respond to Ars Technica’s request for comment.
