Enlarge / Under C2PA, this stock image would be labeled as a real photograph if the camera used to take it, and the toolchain for retouching it, supported the C2PA. But even as a real photo, does it actually represent reality, and is there a technological solution to that problem? (credit: Smile via Getty Images)
A group of tech companies created the C2PA system beginning in 2019 in an attempt to combat misleading, realistic synthetic media online. As AI-generated content becomes more prevalent and realistic, experts have worried that it may be difficult for users to determine the authenticity of images they encounter. The C2PA standard creates a digital trail for content, backed by an online signing authority, that includes metadata information about where images originate and how they’ve been modified.
Google will incorporate this C2PA standard into its search results, allowing users to see if an image was created or edited using AI tools. The tech giant’s “About this image” feature in Google Search, Lens, and Circle to Search will display this information when available.
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