Nate Faust has spent years in the web commerce business — he was a vice chairman at Quidsi (which ran Pampers. com and Soap. com), co-founder and COO at Jet ( acquired by Walmart for $3.3 billion ) and then a vice president at Walmart.
Over time, he said it slowly dawned on him that it’s “crazy” that 25 years after the industry started, it’s still relying on “single-use, one-way packaging.” That’s annoying for consumers to deal with and has a real environmental impact, but Faust said, “If any single retailer were to try to tackle this problem right now on their own, they would run up into a huge cost increase to pay for this more expensive packaging and this two-way shipping.”
So he’s looking to change that with his new startup < a href="https://www.shopolive.com/"> Olive , which consolidates a shopper’s sales into a single weekly delivery in a used package.
Olive works with hundreds of different gowns brands and retailers, including Adidas, Anthropologie, Everlane, Hugo Boss, Property Voices and Saks Fifth Promenade. After consumers sign up, they can choose the Olive iOS app and/or Chrome browser extension, then Faust said, “You shop on the close to the retailer and brand ınternet sites you normally would, and Olive assists you in that checkout program and automatically enters your Olive details. ”
The products are sent to an Olive consolidation facility, where they’re store for you and combined into a each week shipment. Because the retailers are still shipment products out like normal, what is remaining packaging is still being used — only at least the consumer doesn’t have to dispose of keep in mind this. And Faust said that eventually, Olive could work more closely considering retailers to reduce or eliminate it.
Until then, he menti one d the real environmental impact comes from “the consolidation of deliveries into a lot fewer last mile stops” — you see, the startup estimates that doubling over items in a delivery reduces our per-item carbon footprint by thirty percent.
The weekly deliveries are delivered by regular e-mail carriers in most parts of the United States, and by local couriers in dense urban areas. They arrive in reusable shippers produced by recyclable materials, and you can return numerous products by just selecting them of the Olive app, then putting one back in the shipper and flipping the label over.
In fact , Faust argued that the convenience of the back process (no labels to use, no visits to the local FedEx or UPS store) should attain Olive appealing to shoppers who are not drawn in by the environmental impact.
“In order to have the largest the environmental impact, the selling point can’t be environmentally friendly impact, ” he said.
Olive delivery is available with no extra cost to the consumer, who easily pays whatever they normally should for shipping.
Faust acknowledged that Olive runs department to the “arm’s race” between Dyke and other e-commerce services working to any purchases as quickly as possible. But he explained that the startup’s consumer surveys proven that shoppers were willing to hang around a little longer in order to get the other added benefit.
Plus, Olive secure starting with apparel because “there’s instead of that same expectation of speed” that you get in other categories, and because your possessions cost enough that the delivery economics still work out, even if you only concept one product in a week.