Star, megastar video platform Memmo lifts $10M , a startup allowing users to pay celebrities for personalized video messages, is announcing that it has raised $10 million in Series A funding.

“We’re really excited about our mission to break down these barriers [and help talent] connect one-to-one instead of one-to-thousands,” said co-founder and CEO Gustav Lundberg Toresson.

He added that celebrities are embracing this as a new source of income. It’s particularly appealing during the pandemic, but he predicted that celebrities will still be excited about “making this much money from their living rooms” after the pandemic ends.

The concept probably < a href=""> reminds your entire family of Cameo (indeed, Carole Baskin of “Tiger King” fame is complete with presence on both platforms), while Cameo is U. Ohydrates. -based, Memmo was founded by using Stockholm, and Lundberg Toresson said its strategy would be both global and local — the company is currently maintaining localized marketplaces for Laxa, sweden, Germany, Finland, Norway, united kingdom, Spain, Italy and Ontario, as well as a general global specialized niche.

“We plan to be the place where you can find everyone after world famous talents like a sports or basketball star, for any local musician down the road, ” he said. “It’s information about using localization to help you locate who’s most relevant for you, he / she you are. ”

The log in says it has been used to give more than 100, 000 avis globally, and that sales planted 50% every month between Normally of last year and January 2021.

You see, the round was led as a result of Left Lane Capital, because of the firm’s founder and arranging parter Harley Miller signing up with the Memmo board. Childbirth Hero co-founder Lukasz Gadowski, FJ Labs, Depop BOSS Maria Raga, Zillow co-founder Spencer Rascoff, former Groupon operations director Inbal Leshem, Voi Technology co-founder Fredrik Hjelm, former Udemy CHIEF EXECUTIVE OFFICER Dennis Yang and Wolt co-founder Elias Aalto besides that participated.

“We’ve been impressed with the speed at which Memmo has expanded their offering across stock market, where localization is critical to successfully unlocking marketplace liquidity, ” Miller said in a in that case. “The ability to monetize the actual gap between wealth coupled with fame for talent & celebrities, all the while allowing them to participate deeply with fans, might be trend that was only much more underscored by the pandemic. ”

Although Kept Lane is based in Los angeles, Lundberg Toresson said he was particularly excited about the firm’s marketplace expertise, and that dwelling investment does not signal the best imminent U. S. start up.

Memmo has now raised a total of $12 million. The new funding grant the startup to add news like live videos and in order to build out its commercial enterprise offerings, where companies could well hire celebrities to create publicize videos for external usaha or internal employee fin.

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