You have just 170 seconds. One month or even months of fixing your pitch deck were able to come down to the 170 seconds (on average) which in turn investors spend looking at it then.
“Investors visit lot of pitches, ” VC and LinkedIn co-founder Reid Hoffman noted . “In a solitary year, the classic general companion in a venture firm within the exposed to around 5, 1000 pitches … and winds up doing between zero and additionally two deals. ”
With all that air pressure to make an impact quickly, founders spend an incredible amount of time located on the design of their slides. A lot consideration, however , is usually invested on the written text on the get. That’s a mistake, especially when a person have 170 seconds.
When not used purposely, the words in your deck is distracting or downright off-putting. We used what we realize about language and healthy telecommunication from the millions of documents we possess processed at Writer to come up with 11 words and phrases to clear out from your VC pitch deck:
1 . “ runway”
Pitching VCs actually a balancing act: You want to align your idea in the most useful light, but also show this you’ve thought things due to. However , volunteering certain the different information can have the opposite look. Don’t write: I’m seeking $X when it comes to funding to provide Y the seasons of runway . You certainly need to show how you ar going to use the funding you’re asking for, but you don’t would like to frame things in terms of runway in a pitch deck. The words is associated with a looming cash-out date, which can put a trader in a negative state of mind.
This HappySignal go is a solid example of sticking your messaging positive and taking advantage of uplifting language.
2 . “ exit strategy”
Don’t write: Our exit routine is… That’s right, thinking through your business method knowing how you’ll handle worst-case and best-case scenarios. Also putting a good strategy within your deck can only get across the globe thinking about the inherent risks. You would them focused on the opportunity. You ought to know what to say when the theme comes up — just do volunteer the information on a downfall.
3. “ just X percent”
A present deck is a tool to VCs why your belief merits investment. Using clichés can work against that motive. Don’t write: If we could capture Maraud percent of the market … It’s not only a photomaton, it’s wishful thinking — not a plan. Keep the text message on your slides grounded present in relevant facts and faciès. Other clichés to cut offer: the Colossus of X , imagine a future , and moving past Y to blockchain .