Cymbio , a Tel Aviv-based international focused on what it calls “brand-to-retailer connectivity, ” announced in our day that it has raised $7 million in Series A good solid funding.
TOP DOG Roy Avidor, who appeared to be the company with Mor Lavi and Gilad Zirkel, explained to me that the platform is designed to help support brands sell their products regarding any e-commerce marketplace the credit card companies want. Whereas adding brand new market might normally amount of reliability cost-benefit analysis (“How substantially money will it cost me to equip this retailer? How much products sold will this retailer ride? Will the margins justify in this? ”), Avidor said Cymbio turns the process into a “no brainer” with immediate use.
That’s since the platform automatically handles a person differences between marketplaces, landed at your destination that involves the taxonomy inside product pages or the background color of the product images, as well as products syncing, tracking and taxes. It allows the brand in order to meet orders using drop sending — so the brand malls and ships the products, rather than the marketplace, getting access to homeowner names and addresses during this process.
Avidor said that increasingly, supplements realize “they need to be in which direction customers are. ” This does not mean they’ll sell in each single marketplace, but with Cymbio, “brand perception and visibility” are the main limitations, ?nstead of time and money.
In 2020, the company says that the truck cover’s customer count increased 12x and now includes Steve Madden, Marchesa, Camper and Mini Kickboard. The company also indicates that it reduces the time to start up on a new marketplace just by 91%, while increasing computerized revenue for the average customer by 65%.
The company says the Series A good solid will allow it to build its sales and marketing team even though continuing to develop the product — on the product front, Avidor said the team is implementing “a no-code integration everywhere anyone can connect to most things quickly, no developers requested. ”
The new funding was led before Vertex Ventures, with taking part from Udian Investments, Payoneer founder Yuval Tal coupled with Sapiens co-founder Ron Zuckerman.
“We hope deeply that Cymbio ’s technology will fundamentally replace the game for brands which is sell online, making very, cumbersome integrations a thing of the past, ” said Emanuel Timor, frequent partner at Vertex Projects Israel, in a statement.