Additional Crunch roundup: Video pitch decks, Didi’s regulatory challenges, Nothing CEO interview

The amounts don’t lie.

According to DocSend, the average presentation deck is reviewed for just three minutes. And if you think a senior VC is certainly studying the presentation your own team crafted for months as though it were a Fabergé egg — well, you may be disappointed.

Even if you are lucky enough to land a gathering, it’s more likely that a jr person went through your presentation and ran it up the chain.

“The biggest lie in venture capital is: ‘Yes, I go through your deck, ’” states Evan Fisher, founder of Unicorn Capital and Minimal Capital.

“Because those words are immediately followed by, ‘ … yet why don’t you run us through it right from the start? ’”

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According to Fisher, the professional forma frequency deck is a thing from the past. Instead, the creators he’s worked with who produced video pitches netted 2 to five times as numerous investor meetings as those who sent traditional pitch products.

They also obtained up to five times more in terms of investor commitments from your first 20 meetings.

“Even if the just benefit was that other expenditure committee members heard the storyplot direct from the founder, that alone would make your video pitch worth it, ” says Fisher.

Thanks very much for reading through Extra Crunch this week!

Walter Thompson
Senior Editor, TechCrunch

Nothing founder Carl Pei on Ear (1) plus building a hardware startup from the beginning

Carl Pei OnePlusDSC04551

Image Credits: TechCrunch

Within an exclusive interview with Hardware Editor Brian Heater, Nothing Founder Carl Pei discussed the product and style principles underpinning Ear (1), a set of US$99/€99/£99 wireless wireless earbuds that will hit the market later this particular month.

“We’re starting with smart devices, ” said Pei. “Ear (1) is our is the first device. I think it has good potential to gain some traction. ”

Despite Apple’s market share and the number of players already contending in the space, “we’ve simply focused on being ourselves, ” said Nothing’s founder, that also shared initial advertising plans and discussed the inherent tensions involved with manufacturing consumer hardware.

“Everything is a trade-off. Such as if you pursue this design, that has a ton of ramifications. Battery life has ton of implications on size and on cost. The materials you use have implications on price. Everything has an implication on timeline. It’s like 4D chess in terms of trade-offs. ”

Will Didi’s regulatory issues make it harder for Chinese startups to go public in the US?

Last week, just days after its U. S. IPO, cybersecurity regulators in China banned ride-hailing company Didi from onboarding new associates.

Over the weekend, authorities called for Didi to be taken out of several app stores due to “serious violations of regulations in collecting and using personal information. ”

The move suggests that China’s federal government “is willing to sacrifice company results for control, ” writes Alex Wilhelm on this morning’s edition of The Swap.

“For China-based companies hoping to list in the usa, the market likely just obtained much, much colder. ”

79% more leads without having more traffic: Here’s how we did it

Picture Credits:   Philip Dazeley  (opens in a new window) /  Getty Pictures

Jasper Kuria, the managing partner of CRO consultancy The particular Conversion Wizards, walks through an A/B test showing just how research-driven CRO (conversion price optimization) techniques led to a 79% increase in conversion rates pertaining to China Expat Health, the lead-generation company.

“Using research-based CRO concepts to optimize a squeeze page for PPC (pay per click) traffic produced the 79% conversion lift, dramatically reducing the cost per prospect for the company, ” Kuria writes.

“They could then afford to bid more per click, which increased their overall monthly leads. CRO might have this kind of transformative effect on your business. ”

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