Enlarge / A photo of “Willy’s Chocolate Experience” (inset), which did not match AI-generated promises, shown in the background. (credit: Stuart Sinclair)
“What an absolute shambles of an event,” wrote Stuart Sinclar on Facebook after paying 35 pounds per ticket for himself and his kids. “Took 2 minutes to get through to then see a queue of people surrounding the guy running it complaining … The kids received 2 jelly babies and a quarter of a can of Barrs limeade.”
The Willy’s Chocolate Experience website, which promises “a journey filled with wondrous creations and enchanting surprises at every turn,” features five AI-generated images (likely created with OpenAI’s DALL-E 3) that evoke a candy-filled fantasy wonderland inspired by the Willy Wonka universe and the recent Wonka film. But in reality, Sinclair was met with a nearly empty location with a few underwhelming decorations and a tiny bouncy castle. In one photo shared by Sinclair, a rainbow arch leads to a single yellow gummy bear and gum drop sitting on a bare concrete floor.
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