Canva’s Affinity acquisition is a non-subscription-based weapon against Adobe

Affinity's photo editor.

Enlarge / Affinity’s photo editor. (credit: Canva)

Bloomberg that it consists of cash and stock and is worth “several hundred million pounds.”

Canva, which debuted in 2013, has made numerous acquisitions to date, including Flourish, Kaleido, and Pixabay, but its purchase of Affinity is its biggest yet—by both price and headcount (90). Affinity CEO Ashley Hewson said via a YouTube video that Canva approached Affinity about a potential deal two months ago.

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