Private equity finance firm Marlin snatches up ecommerce optimization platform Lengow

This french language startup Lengow has a new landlord as < a href=""> Marlin Equity Partners has acquired a majority stake from your company. Lengow operates a software-as-a-service platform to optimize e-commerce merchandise. Terms of the deal are undisclosed.

In particular, many sellers this point list their items on quantity e-commerce websites at once. For instance, a company could have its own e-commerce website and furthermore sell products on Amazon, auction web sites, etc . And you may have noticed only one third-party sellers on different industry.

Manually listing merchandise across multiple e-commerce platforms is the extremely tedious. Behind the scenes, Lengow tries to automate as many steps as possible. First, you can import your products after connecting Lengow with your product information management system (PIM) or your e-commerce back end — it can run on Akeneo, Shopify, Magento, WooCommerce, etc .

You can then publish very own products on multiple sales programming at once. It can be a marketplace, a price deals website, a social network or your strong adtech platform. Examples include Amazon, Search engines like google Shopping, Criteo, Instagram, etc .

Lengow also helps you measure orders, create rules when youre running low on stock furthermore manage your advertising strategy. Normally, it’s the glue that makes the most important moving parts of e-commerce stick along side each other. There are 4, 600 merchants producing use of Lengow globally.

Marlin describes the deal as a growth obtain. The firm plans to increase the significance of Lengow in the coming years like it hasn’t reached its full the capacity yet. “We are looking forward to benefiting our operational and financial resources to guide Lengow’s growth trajectory and sustained international expansion, ” Marlin number one Roland Pezzutto said in a survey.

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