Roofr just nailed down an extra seed round to make newbie roofing sales a cinch to close

Roofer Pro. Roof Snap. Acculynx. There’s suddenly no shortage of the companies offering software to easier the lives connected with roofers and their customers. Involving these is Roofr , a five-year-old, San Francisco-based, 31-person sales platform for roofing contractors that just raised $4.25 million in post-seed funding led by Bullpen Capital, with participation from Avidbank and previous backer Crosslink Capital.

Co-founder and CEO Rich Nelson is aware of the competition. But as a third-generation roofer by trade, he also knows well that the industry is far from overcoming its reputation as rife with sketchy, flaky contractors whose customers often question whether they need a new roof or suspect the estimates they are given are wildly inflated.

He also knows — as do his investors — how big a market opportunity Roofr and its rivals are chasing. “It’s a massive, massive market,” says Nelson. “On average, every year, roughly five million buildings in the U.S. have their roof replaced,” and they spend $50 billion toward that end, he says.

Right now, Roofr is focused exclusively on helping close that initial sale. It all starts with a picture of a roof that Roofr obtains from partner companies like < a href=""> Nearmap , whose planes cover regions at low altitude to bring into play high-definition pictures, including connected roofs. Roofr software quickly allows these contractors so that it will draw their own roof measurement reports through these vibration, blueprint and satellite videos and produce a report, in addition to they can pay Roofr $12 per report to measure the ceiling for them.

Unsurprisingly, COVID-19 made the software that much more attractive to both roofing applicators and customers who were not keen on being in close distance during the pandemic. Offerings absolutely adore Roofr’s made it possible that will help quickly and easily send a potential client a quote without visiting the job site. The guess now is that growing realization over the product will consistently fuel that momentum.

The company also has new offerings in the pipeline which can make it more compelling of both roofers and their clientele. In addition to quickly providing roofers with measurement data, for example , roofers can now pay monthly fee to have Roofr auto-populate an estimate based on a specific material list, as well as the profit margin the roofer wants to integrate; it also now provides as well as preserves digital contracts.

As for its present customer base, Nelson says taiji quan includes the largest roofing companies in North America, but which is Roofr is even more contemplating about small businesses, which, while fragmented, represent a much bigger alternative. He says that there are more than hundred percent, 000 registered roofing offices in the U. S., and that the vast majority are comprised of 5-6 employees or fewer. (Roofr also sells its application to independent insurance adjusters. )

As an alternative to round brings Roofr’s ultimate funding to $8. 21 million. Crosslink led the dog’s initial seed round in early 2019. Roofr also put up money from Y Combinator when it passed through the connecting rod program in 2017.

Pictured above brought on by left to right: Roofr co-founders Kevin Redman so Rich Nelson. Redman may well be the company’s CTO; Nelson secure its CEO.

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