In the second break out of our new podcast Found , our guest is Brie Code. Code is the creator and CEO of TRU LUV, a startup headquartered out of Toronto that has it is roots in the game industry, but rather that is taking a radically new and exciting approach to designing interactive endures based on a historically-overlooked inspiring paradigm called ‘tend-and-befriend, ’ an alternative to the ‘fight-or-flight’ comeback aimed at by most AAA game studios.
Code’s startup developed #SelfCare, per mobile app that helps bring about users to explore a variety of fascinating experience s which might meant to do more than simply encourage them to engage in competitive behavior from with other players, or while having computer-controlled antagonists. The determination for creating this kind of thing available for Code came from recognizing it’s actually absence in the existing current market place, and identifying a huge cost gap that just wasn’t being addressed. Building onto her expertise in the game industry construction interactions for non-player attitude (NPCs) and her hunt for academic research on the subject of ‘tend-and-befriend, ’ Code set up to make a venture-scalable business into define a new category of interest.
TRU LUV’s first touchpoint with computer ownsers may be its app, testifies startup has big goals and objectives that extend all the way to a more substantial mission of “healing our relationship with technology. ” Conversing the founder behind that pursuit reveals how serious that mission runs both ready, and her startup.
Hopefully you get as much out of this relaxed and engrossing discussion as we did, and don’t forget to subscribe in Apple Podcasts , Spotify , or your podcast app of choice . We always love to propel feedback, too so please reach out via Twitter or maybe email , in addition to the check back next week for our following this episode.